When I came into the Marine Accessories Department several years ago at Bass Pro, Humminbird had just released Side Imaging. It was truly a success. Several years later they introduced Down Imaging. Again, this put Humminbird as a leader in Sonar technology. Now they are introducing 360 Imaging™. This new system allows a 360 degree view surrounding the entire boat.
Humminbird’s parent company (which is a private held company), Johnson Outdoors (you know the wax people) has very “Deep Pockets”, therefore, is spending a fortune to keep Humminbird on top. Of course, Johnson Outdoors is reaping the rewards for having such a successful company in its fold.
The new unit will be compatible with many of its existing displays. You will be able to mark waypoints anywhere in the 300’ circle. In the circle you will be able to zoom, set waypoint alarms, and record video and photo screen captures.
The new unit carries a pretty hefty price tag. Of course you still have to have a display etc. The Manufacturer Suggested Retail Price (MSRP) is $1,999.99. It will be available this summer. Please stand in line. First come is first served. We take cash, check or credit card.
360 Imaging™ has you surrounded.
Want to get the most of 360 Imaging™ and its unprecedented coverage area? You're in the right place. Humminbird has broken down a screenshot to help you make sense of this revolutionary technology.
Four beam speeds
For greater on-water flexibility, 360 Imaging™ lets you choose from four beam speed settings. Lower beam speeds lead to higher image quality but lower refresh rates. Conversely, higher beam speeds result in lower image quality but higher refresh rates. With four options, you can find the ideal setting for your boat speed, water conditions and need for detail.
Understanding the beam
Visualize 360 Imaging™ as a thin sonar wall extending 150 feet to either side your boat. This wall rotates to create a 300-foot circle—updated in real time-—that enables you to see areas virtually impossible to reach with other types of sonar. And, because the sonar wall moves, you don’t have to.
This screenshot reveals a reservoir with bridge ruins (left of the boat location) and what was once a river channel. The white streaks to the direct left of the bridge and on the far right indicate fish. Shaded areas represent the channel's descending terrain, while lighter areas are rising terrain.
Here you can clearly see the ties of a submerged railroad track. After identifying a productive structure with 360 Imaging, you can orient your boat to fish alongside it.
Now that you can look forward, there's no looking back.
For the first time ever, you can see up to 150 feet in front of your boat, either in full 360 mode or by isolating your sweep area. With valuable intelligence on fish-holding structure and cover waiting up ahead, you can cast to productive areas without spooking the fish.
Mark a waypoint
Mark interesting returns with a waypoint directly on your 360 Imaging™ screen. The exact location will be stored in your unit’s memory and is viewable on GPS Cartography.
New 360 Imaging™ allows you to isolate your sweep area over a section of water from 10˚ to 360˚. You can lock in your beam anywhere—but the area in front of your boat is especially useful. Because your transducer has less ground to cover, you'll also benefit from a faster refresh rate.
Customize your display
Choose from eight color palettes for more flexibility. Based on water conditions, adjust sensitivity for the best returns. Even adjust sharpness to enhance edges and detail depending on lighting.
View 360 Imaging™ side-by-side with SwitchFire™ or GPS cartography. SwitchFire lets you see what’s going on below your boat while GPS puts valuable waypoints, routes and other navigational information at your fingertips.
Drop in without causing a stir
At your command, the ultra-quiet 360 Imaging™ Transducer Deployment System drops below your boat’s hull and prop for an unobstructed, 360˚ view. The system operates silently—escaping the notice of nearby fish.
Two deployment options
When the timing’s right, you can deploy 360 Imaging™ using your Humminbird unit or the control buttons found on the Transducer Deployment System. Easily manage the depth to which the Transducer Pod deploys to avoid grounding in shallow water.
Transducer deployment system
The Transducer Deployment System is the hardware behind the remarkable images of Humminbird 360 Imaging. This ruggedly constructed add-on works with any Ethernet-ready, Side Imaging-equipped Humminbird model.
Fish smarter with a fully loaded Humminbird
To get the detail and unprecedented coverage of Humminbird 360 Imaging, you'll need an Ethernet-ready, Side Imaging-equipped Humminbird fishfinder. Compatible models include:
1198c SI Combo | 998c SI Combo | 898c SI Combo | 798ci HD SI Combo
Capt. Cary J. O'Brien
Bass Pro Shops-Olathe, KS