As an associate of the fishing industry, I'm fully aware of numerous marketing tactics that are used to entice fisherman to purchase vibrant new baits and must have new gear that practically makes the gamefish jump into the boat! I do, however, fall prey to several of these hare-brained schemes and gimmicks like a river smallie repeatedly seems to do with a wacky rigged Stik-O.
Sometimes, a new lure company or bait design comes along that I just know that I should try simply for product knowledge reasons. Product knowledge being one of my many, many excuses for falling for the aforementioned tactics that every lure manufacturer uses from time to time. The latest lure manufacturer to employ new technologies that actually increase strikes by imitating injured baitfish is Livingston Lures.
Livingston Lures are designed to "call" fish to the bait which basically enlarges the strike zone and therefore generates more strikes from aggressive fish. This line of baits appropriately includes options covering surface fishing with the Pro Sizzle and Pro Sizzle Jr. down to 20 feet deep with the DiveMaster 20 crankbait. These options, along with various jerkbait, rattle bait, and crankbait options covering the water column between, create a lineup of colors, sizes, and designs that can catch fish across the world including Saltwater conditions.
The Livingston Lures lineup features several incredible features such an advanced rattle system, hand painted finishes, weight transfer systems, and premium ABS plastics. These features are a solid foundation for fishing success, but the greatest new technologies included in these baits are the LED lights and the EBS ( Electronic Baitfish System ) sound chamber. The lures actually emit a sound imitating an injured baitfish when immersed in water. The DiveMaster 14, DiveMaster 20, Pro Wake, and Pro Sizzle also feature a 4 second LED glowing light with a repeating cycle to further increase the number of savage strikes! These features are powered by an internal battery that functions for approximately two years!
If you are looking to break away from the norm this Fall, I highly recommend that you give the Livingston Lures lineup a shot! I have already had the pleasure of catching several fish on the Dive Master series and the Pro Sizzle series! The bass to the left was caught on a Pro Sizzle from my Ascend FS128 kayak! There are many of these baits now available at your local Bass Pro Shops and also on our website www.basspro.com.
Gary G. Garver
Fishing Team Lead